Monday, April 30, 2012

3 Local Etsy stores talk Tech

Last Thursday evening, the Santa Monica Apple Store hosted an Etsy Team Community Session about developing your online presence.  Since KC couldn't attend, I decided to take a walk over and get some good tips any Etsy user could use.
Courtney Prince, of Doloris Petunia
Three Los Angeles local users were invited to speak for a few minutes on their experience and relationship with successfully building a store on Etsy. Andie's Specialty Sweets went first.  The nature of a handmade custom order store has it's challenges when it comes to profits.  Even with past months doubling orders, the clear attention to craft takes time and money.  There was a mention made that no press had been done yet.  The photography of the work was very good though, as was the level of craftsmanship.  It seems all the ingredients are there!  Best of luck!  Courtney Prince of Doloris Petunia was next and spoke openly about how the business was developed in NY and expanded after a move to LA.  Someone introduced her to Etsy one weekend at the Rose Bowl Market Fair.  She had a great bit of advice that I'll paraphrase, "Do what you are interested in, then think about what the customer would want".  Basically, if you are passionate about it and are willing to edit yourself, they will come!  Finally, Kelly Massey from Pretty Penny Designs spoke of her journey with Etsy and how she learned to make a splash.  She humorously reminiscent how she started by listing a few items and ..... nothing happened.  Then she "heard people like natural lighting" so she took her products outside and re-listed those pics........ nothing happened.  After a few months she had gone online and done her research on professional product shots and places to outsource fabric printing so she wasn't up past midnight every day.  All the speakers were great, and overall it inspired me and reminded me of how the basics are so important:

Great photography of products
Have passion for your work
Edit to what customers want
Think about how you would appear in press

Best of luck Etsy users!

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